Cross-brand packages on cruise strains are a number of the finest methods to retain and acquire extra clientele, and Royal Caribbean Group is not stopping with its service choices.
Its newly unified loyalty program, known as Factors Selection, offers prospects extra flexibility and freedom to earn and apply gained factors on both of the corporate’s three manufacturers: Royal Caribbean Worldwide, Celeb Cruises, and Silversea Cruises.
In an more and more aggressive market, Royal Caribbean’s new rewards program is a savvy try and impress its brand-hopping prospects. Introduced in October 2025, Royal Caribbean Group said that Factors Selection permits its passengers to use loyalty factors earned on any of its three manufacturers of their alternative.
Royal Caribbean’s Loyalty Overhaul Wins Over Fickle Cruisers
Fickle prospects may be very difficult, even on this already considerable cruise market, and Royal Caribbean’s new construction for its loyalty program would possibly simply repair the brand-hopping cruisers’ altering wants.
Beginning January 30, 2026, the Factors Selection program is yet one more degree of flexibility and worth for cruisers who proceed to sail with the corporate’s three manufacturers, with out having to begin from scratch.
In line with Royal Caribbean Group, the Factors Selection program goals to create sturdy worth for its prospects who love exploring its portfolio, resembling those that sail on a mega-ship, then on a premium trip vessel subsequent, and splurge on an opulent cruise at any time when it feels proper.
“By additional uniting its three distinctive trip manufacturers via a singular loyalty expertise, Royal Caribbean Group continues to set a brand new customary for what friends can count on from a contemporary, related trip firm,” reads Royal Caribbean’s Factors Selection announcement.
The brand new Level Selection program is an improve to the corporate’s current Loyalty Standing Match, which earns cruisers their standing throughout Royal Caribbean Group’s portfolio — from Royal Caribbean Worldwide’s Crown & Society, Celeb’s Captain’s Membership, and Silversea’s Venetian Society statuses.
This new growth in Royal Caribbean Group’s loyalty program is a deeper understanding of right now’s brand-hopping cruisers; a sign that the corporate’s perceived worth for its clientele resonates with buyer retention and long-term objectives.
Many cruisers lauded the Royal Caribbean Group for this transfer, and social media reactions have been largely thrilling, with one commenter saying it is a unbelievable factor to do to permit passengers to discover one other cruise line below the mother or father firm, whereas nonetheless incomes factors on their current loyalty program.
One other additionally stated that that is but another excuse why they keep loyal to Royal Caribbean, and plenty of are passionate about crusing on all three cruise strains sooner or later.
How Royal Caribbean’s Factors Selection Works
All sailings on or after January 30 qualify for the brand new Factors Selection program. Sadly, this does not apply to legacy bookings. Cruisers should have already got an current loyalty program with any of Royal Caribbean’s manufacturers to get pleasure from the brand new program.
As an example, cruisers who sailed on both Royal Caribbean, Celeb, or Silversea can request so as to add their earned factors to their most popular model’s loyalty program no less than 14 days after ending their voyage.
Factors Selection doesn’t apply to Royal Caribbean’s On line casino Royale and Celeb’s Blue Chip Membership.
Cruisers who want to retain their factors on their most popular model, which they sailed on, do not must submit a request, as rewards mechanically apply, however those that wish to switch their factors to a different loyalty program should request it via the corporate’s app or web site.
Factors may even be primarily based on the alternate charges throughout all three manufacturers.
Royal Caribbean Continues To Develop Its Companies And Choices
Alongside Royal Caribbean Group’s new Factors Selection program are a number of service upgrades and extra itineraries for its prospects, each previous and new. Considered one of its most notable choices is Royal Caribbean Worldwide’s impending return to Samaná, Dominican Republic, as a part of the cruise line’s next-level lineup of 2027–2028 vacation cruises on the Star of the Seas cruise ship, the latest trip vessel in its fleet.
Residence to stunning white-sand seashores, gorgeous waterfalls, and humpback whales, Samaná will once more welcome Royal Caribbean after its 2026–27 common cruises within the Caribbean. Samaná nonetheless feels untamed with jaw-dropping magnificence, which is why the homeport needs to be on your itinerary.
Straight from the shipyard, Royal Caribbean has additionally began engaged on its new Oasis-class ship, set to debut in 2028, which the cruise line brags will deliver “unparalleled experiences.”
In the meantime, Royal Caribbean Group’s subsidiary, Celeb Cruises, is internet hosting its annual President’s Cruise from September 13 to 21, 2026, in an eight-night voyage from Athens, with stops in Mykonos, Rhodes, Santorini, Ephesus, Malta, and ending in Barcelona.
Silversea can be constructing a brand new 150-room lodge known as The Cormorant at 55 South in Puerto Williams, Chile, that may assist its Antarctica fly-cruise expedition, and is ready to open this 12 months for the cruise line’s 2026/2027 Antarctica season.
Regardless of all of the craziest things that happened on Royal Caribbean cruises in 2025, the mother or father firm stays dedicated to offering thrilling choices to its clientele to maintain passengers coming again, no matter which model they like subsequent.
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